How We Made Healthcare Cool : Hip Hop 4 Healthcare

Project Duration : 2 Years

Client Name : Hip Hop 4 Healthcare

Hip Hop 4 Healthcare was the first campaign of its kind.Our primary focus was to culturally integrate the importance of Health into the Hip Hop Community without being socially ignorant or invasive.

Our Client, Kay Dukes, a Licensed Healthcare Insurance firm came to Star Quality Firm for a new approach to the guerilla marketing process of insurance sales. Together we developed her a brand that she could be proud of, Hip Hop4 Healthcare.

Hip Hop 4 Healthcare supported the Obamacare Launch and for two years continued to support their registration and enrollment periods with a series of Hip Hop Infused collaborations with DJ Khaled, Rick Ross, and many more Hip Hop Icons. Kay was the first of our clients to be featured on all 3 Atlanta news stations , 11 Alive, Fox and CBS in the same night.

We are very proud of this era. Thankful to have been apart of something on a national scale of importance.