Restoring The Balance of Masculinity – Big G of Silk

Project Duration : 2 Years

Client Name : Beard Game

When we were approached by our 10-year client and friend Marion Anderson of Map Inc Global to create the creative direction for him and partner Gary Big G Glenn of Platinum Selling R&B Group Silks vision for their new joint venture Beard Game, we said absolutely!

Big G and Marion had a clear vision in mind. They wanted to restore the balance of masculinity in the health and beauty world. Beard Game is not just any ordinary male grooming brand, with my assistance they presented their first successful pop-up shop at the world-famous Bronner Bros International Hair Show.

I had the pleasure of curating their 10×20 space into a man cave of greatness. Featuring a Beard Trimming Station, Product Sampling Table in Diamonds, and Live Podcast Space with special guest appearances from RL of Platinum-selling R&B Group Next. Like all my other clients, I wanted to make sure that Beard Games’ first impression was, well GREATNESS! It truly was a regal display of black excellence in Atlanta, Ga.