Star Quality Firm is a brand visionary. We have the distinct ability to see the future of any brand solely based on our clients passion and history. When we got the chance to sit down with the founder of Hip Hop Dynasty Roc a Fell Records Kareem “Biggs” Burke, we saw his vision clear and concise. High End Fashion, based on the lifestyle that changed the music game some 20 plus years ago.

With our international history in the AUE, we knew that Dubai was the ultimate move for Biggs to relaunch his new clothing line and campaign rebrand for Roc 96. What better place than Dubai to display the hustle and luxury of the Roc a Fella brand. Biggs, as he’s called or “Hoffa” partnered with Nike to present a world tour relaunch of Roc 96 complete with a wrapped Truck, Jet and Exotic Sports Car.

Nike, Puma and a host of notable Roc Nation Artists joinined Biggs In Dubai for the Fashion Festival Soledxb. Per our vision, Nike also presented a full customizable art display were visitors could add an artistic appeal to their Roc 96 Air Force One’s. Stay tuned on more from Biggs journey as he returns to present more events in the US.